March of the Mods
Sometimes you see an image which looks quite ordinary, but with a little background knowledge a fascinating story emerges. Take the chap on the cover of the knitting pattern below. He's clearly very pleased with his new knitted waistcoat, but check the other details: the small collar, the thin tie with bang up to date pattern and the neat, but stylish haircut. Our hero aspires to Mod style. Similarly, check out the young man on the right. Banished are the chunky cable-knits, pipe and the general impatience for the arrival of middle age which were so often the hallmarks of the knitting pattern aimed at young men. Instead we see a close fit, a stylish houndstooth check pattern and an air of youthful confidence and style. If you grew up in the seventies, as I did, there was always the feeling that the sixties was a huge party to which you weren’t invited. The music was better (sixties Soul and Jazz versus seventies Disco – no contest!), typography and graphics were crisp...